Why is Google so Popular?

This is an image of Google as the game monopoly. It shows that google rules over all other search engines.

Google is undoubtedly the #1 search engine on the web. Sources claim that almost half of all searches in the United States are accomplished with the help of Google. Also, Google is used twice as much as the #2 search engine on the web, which is Yahoo.
Some think that Google is such a popular search engine because it has developed a reputation for achieving appropriate and accurate search results for its users. Additionally, Google is appealing because it has many ways to search, which are located on its homepage. The ability to search only for images or only for scholarly information is appealing to many. Google offers many other services, such a gMail and iGoogle, that attract users of the web to utilize the search engine. Google also maintains a simple and clean look which is attractive to a large range of individuals. It seems that there are many different qualities of Google that contribute to its success.