Magazines

Best-known Hispanic magazines*

• People en Español
• Latina
• Hispanic Business
• Vanidades
• Cosmopolitan en Español
• Hispanic
• Selecciones
• TV y Novelas
• Cristina
• Maxim en Español

*Spontaneously cited by survey respondents (11)

According to Latino Print Network: There are 118 national U.S. Hispanic magazines, plus 112 Latin America-based titles with U.S. circulation. (11)

Television

The easiest way to reach Hispanic consumers through television is to advertise on Spanish-language networks. However, there are millions of Hispanics who watch English television everyday. Hispanic English and bilingual ads on English television is necessary to reach the Hispanic population, especially the young, acculturated generations.

Online

Hispanic online spending grew to an estimated $150 million from $100 million in 2005.(10) ; thus, placing ads online is a great way to reach this audience. Although content available in Spanish is growing slowly, it is growing and advertising on Spanish-language sites can reach the Hispanic audience directly.