• As of 2005, over 42.7 million Hispanics live in the United States.(5)
• The U.S. Census Bureau predicts Hispanics will comprise 24 percent of the U.S. population by 2050. (7)
• The Selig Center at the University of Georgia estimates that the purchasing power of Hispanics will reach $1 trillion by 2008.(7)
• California and Texas are home to 49% of the country's Hispanic population.(5)
• Overall, Hispanics said they spent on average $1,992 on clothing and accessories in the past 12 months compared with $1,153 for general-market consumers.(1)
• Roughly 60 percent of Hispanics are watching English-language television.(1)
• Hispanic advertising is growing 4 times faster than other forms, and billings at Hispanic agencies will exceed $4 billion this year. (7)