• Automobiles
• After a campaign in 2006 to create distinct brand images for numerous cars, Hummer sales to Hispanics rose by 57%, and Pontiac's Hispanic market share grew 10%.(10)
• Latin recording artist Juanes announced Ford Motor Company's new feature called Sync that gives you the power to control your phone and MP3 player inside your car using voice commands. The expressed goal for Ford is to target Hispanics of Generation Y. To connect with those tech-savvy Latinos, Ford is sponsoring Juanes' fourth album, "La vida … es un ratico"("Life … is a moment"), helping promote its release in 77 countries on Oct. 23, 2007, the largest worldwide release for an all-Spanish language artist.(4)

• Beverages
• Pepsi-Cola, another longtime marketer to Hispanics, did its first Spanish-language work for Sierra Mist in 2006. (10)
• Heineken is now marketing their Heineken Premium Light brand to hispanics by featuring Mexican model Elsa Benitez in their ads. In addition, Heineken has created their first website in Spanish: www.heinekenlight.com/espanol. In 2006, Heineken Premium Light spent $3 million on Hispanic ads.(3)
• PepsiCo's "Goza El Sabor" (Joy of Cola) campaign featured Ricky Martin.(2)

• Corporations
• In 1999, Procter & Gamble launched a new magazine- Avanzando Con Tu Familia (Moving Ahead with Your Family)- that was distributed to Hispanics. The magazine was a combination of advertising and everyday advice aimed at gaining consumer trust.(2)

• Health and Beauty
• Revlon has featured Mexican-American actress Salma Hayek and L'Oreal ads have featured actress-turned-singer Jennifer Lopez.(2)

• Sports
• The NFL will air spots, by Vidal Partnership of New York, in Spanish on English-language TV with subtitles in English. Each humorous spot features a Latino guy building up to confessing a shameful secret, which turns out to be that he's a closet football fan. Although Hispanics are better known as soccer, wrestling and baseball fans, Peter Reilly, the NFL's director-marketing, said 72% of Hispanics are interested in football. (13)

• Food
• McDonald's is starting a test in the New York tristate area for new Angus Third Pounders with ads by d exposito & Partners, New York, based on the invented word tangustoso, which translates freely as "so tasty" and incorporates the word Angus. The campaign includes radio, out-of-home and a Tangustoso.com website.(13)

• Electronics
• In mid-October, La Experiencia Sony kicked off with a five-month mobile-lifestyle tour through Southern California. The tour stops at retailers and events, setting up an inflatable dome to let people try out and learn about Sony products such as TVs, Vaio laptops, camcorders and personal-audio products, said Jeff Symon, president of Sony's Hispanic agency AIM, San Diego. Sony has also launched a Spanish-language website: www.sony.com/espanol.(12)