Marshall McLuhan

Electric circuitry is Orientalizing the West. The contained, the distinct, the seperate-our Western legacy- are being replaced by the flowing, the unified, the fused. - Marshall McLuhan (1967, p. 145)

Marshall McLuhan and his text, "the medium is the MASSAGE," was the definitive text for the arguments present in this analysis of new media effects. This book is a must read for anyone interested in new media and communication theory, or anyone just looking for a good read. For those of you who may be interested here is the synopsis of the book and short bio of Marshall McLuhan taken from the sleeve:

"The Medium is the Massage presents some of McLuhan's most amazing insights and cognitive observations on the global village: the rear-view mirror, the invisible environment, the end of nature, and sensory impact set against the everyday imagery of mass media, consumer goods, the press, advertising, and the arts."(McLuhan, 1967)

"Marshall McLuhan received a Ph.D. from Cambridge University in 1942. he published The Mechanical Bride (1851), The Gutenberg galaxy (1962), ad Understanding Media (1967) and War and Peace in the Global Village (1968), both with Quentin Fiore and Jerome Agel, reflect McLuhan's passion for knowledge, originality, provocation, and insight."(McLuhan, 1967)

The Official site of Marshall McLuhan is http://www.marshallmcluhan.com

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